MO GREEN co., ltd.

The biggest concern for home planters is the sun. Plants will grow strong only when photosynthesis is needed, but it is not easy to find a sunny spot in the house. The "Parpot" developed by MO Green solves this problem.

MO Green CEO Chung Myung-ok has developed a plant grower equipped with LED lighting with wavelengths similar to sunlight. If left on, plants can photosynthesis indoors. Chung's goal is to boost sales of around 300 million won last year to around 500 million won this year by strengthening marketing for the part and pioneering overseas markets.

It was a chance for Chung to think of the part. M.O.Green started out as a greenhouse-exchange economic and fisheries company in 2011. It has produced sensors and manipulators that manage vinyl houses by automatically opening and closing the ceiling of plastic houses when it rains. When a visitor heard that he wanted to leave Vinyl House as a garden in the house after taking it away a little bit, he immediately came up with a business idea.

"There is a lot of demand to grow ssam vegetables or crops to eat at home, but the reality is that it is not easy for people living in apartments," Chung said. "I thought there would be demand if we develop a system that can grow plants indoors."

The part is a form of soil in a circular flowerpot measuring 35 centimeters in diameter. On top of the pillar standing in the middle, a new structure with LED light bulbs was placed. The artificial sun shines on plants from above. As the height of the column can be adjusted, the height of the column can be adjusted as the plant grows larger. The price is 298,000 won.


Lighting can be used in three modes. If white or yellow lights are left on, they can be used as interior lights or mood lights. Selecting the plant LED lighting mode makes the plant photosynthesis as if it were seeing sunlight.

Can grow various plants

Its strength is that it is not hydroponics but potted with soil, which is different from its competitors. "It is difficult to grow hydroponics except for some crops such as ssamchae," Chung said. "Parpot grows plants in the soil, so it can grow a variety of plants such as polygamous plants and flowers." "If you put up to 1.8 liters of water in the bottom part of the pot, it is easy to water the soil because the suction pad supplies water little by little," he said.

Although it looks like a simple structure, there were many ups and downs in the development process. "At first, we were thinking about simplifying the design by putting LED lights on the pillars." said CEO Jeong. "In this case, plants are gathering in the center in search of sunlight, so we completed the form after many twists and turns."

Securing a distribution network is a challenge. It is now only sold through some online distribution networks, including Gmarket. "We are thinking about planting and delivering plants in the parapods in conjunction with flower shops and horticultural farms." said CEO Jeong. "We are also discussing exporting products with overseas retailers such as Japan, China and Russia."

[ Anchorage ]
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[ Reporter ]
All kinds of plants grow under the LED, such as tomatoes.

A large wall has more than a hundred pots.

It's a company that grows plants using LEDs.

They've been manufactured Agricultural Facility House-related facilities and recently been making and selling plant grower device that can be used in homes and offices for interior purposes.

▶ Interviews: Jung Myung-ok, CEO of MO Green
"We are selling to the advanced countries a lot. Europe has a good response and Moscow has a good response, too."